01.07.2019 – 31.12.2019

Personalised Social Media Campaign for Dr. Angelika Sodian


bmb-consult developed and created a personalised social media strategy for Dr. Angelika Sodian during the creation process of her bestselling book “In the Year of the Tiger”. This included facilitating the idea creation process, profile building of the author and generating online interest in the build-up to the book’s release by the posting of interesting teasers. The content was edited in English with the aim to raise interest among her high number of international followers.


  • Development of personalised social media strategy
  • Screening of valuable content
  • Editing in English
  • Support in image selection
  • Support during events


The social media campaign, developed and edited by bmb-consult succeeded in raising interest among her followers and created very early interest in the book. The author’s personalised strategy contributed to the speedy success of “In the Year of the Tiger”, becoming an Amazon bestseller within days. Her followers were awaiting it with anticipation and her community increased notably.