Global electric vehicle company NIO has been awarded the 2018 Red Dot Design Award’s top accolade for its vehicle charging system NIO Power Home. The company took first place in the prestigious “Best of the Best” award category for vehicle accessories.
NIO is focused on developing cutting-edge technology and mobility concepts as well as making its brand and design integral parts of an overall “joyful lifestyle.” Being awarded another well-respected design award is further confirmation of NIO’s “driven by design” vision.
NIO’s Vice President of Design, Kris Tomasson, who oversees all of the brand’s creative functions and design, said, “The Red Dot Award “Best of the Best” is a very important award! It’s the first Red Dot award NIO has received. Being able to accomplish this in our first year of launching our products means a lot to us. It confirms that we are on the right track and that we are fulfilling our goal of being ‘driven by design.’”
The Red Dot Award is one of the world’s largest design competitions. True to the motto “In search of good design and innovation,” a jury comprising roughly 40 expert members assessed the products individually. The formal criteria for assessment included innovation levels, functionality, quality, ergonomics and durability. Three different distinction levels were awarded. The top award, the “Red Dot: Best of the Best” is reserved for the very best products in a category—a distinction that only one per cent of entries receive.
According to Tomasson, “The Power Home carries NIO’s design DNA. Its core is suspended by a lightweight folded-back plate. Dynamic colour lighting indicates the charge status, with vibrant, reflecting and shimmering patterns that bring the charging process to life.”
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