GMH Gruppe, one of Europe’s leading steel manufacturers, has signed an MoU with German Energy Service Provider EWE for the delivery of green hydrogen. To mark this important milestone in GMH’s transformation to carbon-neutral status by 2039, regional newspapers and trade magazines were invited to visit the plant with its impressive electric furnace at the main steel mill in Georgsmarienhütte. bmb-consult was tasked with inviting and informing media and hosting them on site.
GMH’s press visit was a great success with 8 participants from different branches of the media. Aside from receiving the news release covering the future cooperation with EWE, the journalists were given a look behind the scenes at GMH’s pioneering electric-furnace technology. Indeed, they were particularly impressed by this “volcano”, which converts metal scrap to steel through the use of an electric arc furnace. The event was enjoyed by all of the journalists present and resulted in a wealth of online and print coverage throughout Germany.