NGK SPARK PLUG online fanshop launched


As the world’s leading ignition and vehicle electronics specialist, NGK SPARK PLUG manages marketing and communications for the whole EMEA region from its regional headquarters in Ratingen, Germany. In 2020, the company launched its very first web-based fanshop. One of bmb-consult’s many tasks for the company last year included the copywriting and editing of all of the fanshop’s product descriptions, in both English and German languages in order to fittingly promote each available item.


  • Copywriting of the fanshop’s product descriptions in German
  • Determining terms and spelling in German and English
  • Translating product descriptions from German into English
  • Proofreading and finalising content


In collaboration with the Aftermarket MarCom EMEA team, bmb-consult accurately and succinctly described each product available for purchase on the online fanshop before it was first launched. With the shop’s product range regularly updated, bmb-consult has continued to perform this function. An overall success, the fanshop has succeeded in providing fans of the company with a wide range of NGK & NTK branded lifestyle products.