Nogarole Rocca, 23.12.2022

New markets opened for UFI Filters


A leader in filtration and thermal management, UFI Filters has been availing of the PR expertise of bmb-consult since 2016. In 2022, bmb-consult was tasked with exploring new media segments in the fields of agriculture and hydraulics in order to boost UFI Filters’ PR presence in these areas.


  • Scanning of media landscape (journals, platforms etc.)
  • Evaluating findings and identifying potential targets
  • Building up new data base (and strengthening existing ones)
  • Contacting new editorials
  • Relationship building with new journalists
  • Providing journalists with press information, feature content and press releases
  • Following up with journalists


During 2022, bmb-consult used its vast data base and deep experience in relationship-building with the trade media to gain UFI Filters a foothold in its new target sectors: agriculture and hydraulics. This has resulted in the building of awareness of UFI Filters in these areas as well as the delivering of company-related content to targeted media.