Niterra is the world’s leading ignition and vehicle electronics specialist and manages business activities for the whole EMEA region from its regional headquarters in Ratingen, Germany. Formerly known as NGK SPARK PLUG, the company changed its name to Niterra in April 2023 as part of its shift towards more environmentally sustainable business directions. As part of this months-long process, bmb-consult was tasked with being at hand, to provide its premium PR and copywriting expertise during the company’s entire name-change process.
In a timely manner, bmb-consult created the key name change documents for Niterra. The guidelines provided the company with all necessary outlines for this important moment in history.