Stezzano, 16.09.2020

Brembo Next! Brembo’s new journey revealed during virtual event


Having taken over as new CEO of Brembo in the summer of 2019, Daniele Schillaci’s first official press event with the international media was originally scheduled to take place at the 2020 Geneva International Motor Show. Due to the Covid-19 pandemic, the event was postponed until September where it took place in the form of a virtual press conference. bmb-consult was tasked with gathering high profile members of the European broadsheet and automotive media so that they would register and participate in the streaming event which centred around Brembo’s new strategy of transforming from a service provider into a solutions provider.


  • Identifying relevant European journalists
  • Contacting and inviting journalists to register for the event
  • Language management of press kit in German and English
  • Distribution of press kit and following up with journalists
  • Monitoring press coverage of event


After originally being postponed due to the pandemic, the rescheduled virtual event was a tremendous success and just reward for the great amount of effort invested in its set-up. Journalists from newspapers from all over Europe registered and participated in the event which resulted in a wealth of online and print coverage on the topic of Brembo’s future plans.