The final race of the British GT Championship at Donington marked the first sponsorship deal between UFI Filters and racing driver Dino Zamparelli. With over 40 years’ experience in the supply of filtration technologies to the racing world, UFI Filters deemed the English-Italian driver a perfect ambassador for its brand. bmb-consult participated with a selected group of UK media at the British GT Championship, drawing attention to UFI Filters’ first sponsorship deal.
The event drew an array of non-standard questions from journalists. This provided UFI Filters with a valuable platform to demonstrate the added benefits of using their products, as well as, highlighting the domino effect which the filter technology used in motor racing can have on road vehicles.