Opole, 14.12.2018

UFI Filters plant inauguration in Poland


A world leader in filtration and thermal management technology, Italian company UFI Filters inaugurated its high-tech manufacturing plant in Opole, Poland. It covers an initial 6,000 m² of space and is enhanced by fully integrated, advanced technology processes. Production includes coolers for engines, transmissions and other applications. The plant is the first factory outside China to manufacture heat exchangers.


  • Inviting relevant Polish media (regional, national, b2b, b2c)
  • Managing travel logistics
  • Creating media kit and press release
  • Hosting media during press conference and tour
  • Distributing press release in two languages (Polish, English)
  • Monitoring publications after the event


The plant inauguration was well received by Polish automotive trade magazines and local press alike. Journalists took part in the press conference with UFI Filters’ management team as well as in the tour around the site and the opening ceremony. Our client received comprehensive media coverage from regional and national press about the new facility, its business plans and innovative products.