Bologna, 22.-26.05.2019

UFI ARGENTIUM launch at Autopromotec


UFI Filters, a leader in filtration and thermal management, presented a breakthrough technological innovation at the aftermarket trade fair. ARGENTIUM cabin air filters are made of synthetic polymer fibres and contain a combination of elements with an increased antibacterial function. Their unique structure and materials marked the beginning of a new generation of cabin air filtration.


  • Editing technical press releases
  • Language management in German, English, French and Polish
  • Inviting key European Aftermarket journalists to the press conference
  • Full on-stand visitors’ service
  • Monitoring publications online and in print


An exceptional number of 31 journalists from Germany, Austria, France, Spain, Portugal, the United Kingdom, Ireland and Greece attended the press conference at the stand. They showed great interest in the new technology and we achieved coverage in an impressive number of more than 60 publications in various languages. The launch of ARGENTIUM was very successful for our client.