Ratingen, 21.12.2020

Record year in providing written content for NGK SPARK PLUG


NGK SPARK PLUG, the world’s leading ignition and sensor specialist, manages marketing and communications for the whole EMEA area from its regional headquarters in Ratingen, Germany. As part of its proactive online and print media strategy, the company has been utilising the services of bmb-consult since 2017 for the creation of written content such as press releases, blogs, interviews, editorials and technical features.


  • Conducting background research for published items
  • Interviewing company management, technical experts and brand ambassadors for featured online content
  • Drafting press releases, blog posts, technical features, interviews etc.
  • Editing the narrative in British English
  • Editing in German
  • Proofreading and finalising content


2020 was a record year for bmb-consult in providing written content for NGK SPARK PLUG EUROPE. The international PR Agency delivered compelling content throughout the year which featured heavily on the ignition and sensor specialist’s online, print, internal and social media platforms, generating a significant amount of engagement. This included over 30 blog posts, technical features, press releases and statements. In addition, bmb-consult played a key role in the company’s editing of an online fanshop platform as well as in the planning and execution of an interview with President & CEO of NGK SPARK PLUG EUROPE GmbH, Regional President EMEA and Corporate Officer of the Global Headquarters in Japan, Damien Germès, which received pan-EMEA coverage.