For Exide Technologies, a leading energy solution provider, bmb-consult was tasked with performing Aftermarket-related PR within the DACH region of Europe. This revolved around generating publicity within different Aftermarket segments – from cars to heavy duty vehicles – about the company’s product range as well as its services.
During 2020, bmb-consult created a significant amount of local press releases for Exide Technologies within the Aftermarket DACH region. Averaging around three per quarter, the press releases provided relevant information regarding developments within the following market segments: Light Vehicles, Commercial Vehicles (trucks and buses) and Marine and Leisure (boats, motorcycles, caravans, mobile homes etc.). This series of press releases provided Aftermarket customers with a clear message concerning Exide Technologies’ top-of-the-range products and services.