Stezzano, 16.03.2021

Brembo Upgrade


‘Brembo Upgrade’ was the company’s second major online streaming event for journalists. bmb-consult was tasked with inviting, informing and persuading high profile members of the European automotive media to register and participate. The event featured Brembo’s latest range introductions which derived from the Italian brand’s unrivalled motorsport experience as well as its passion, quality and high-performance. This range further paves the way in the company’s journey in becoming a solution provider.


  • Proofreading invitations
  • Identifying relevant European journalists
  • Contacting, inviting and confirming participation
  • Registering journalists for the virtual event
  • Emailing press kit and following up with journalists for feedback after the event
  • Monitoring press coverage of event


‘Brembo Ugrade’ was a great success, with Brembo unveiling three new product lines: Sport, GT and Pista, designed for those wishing to upgrade their braking system for a sportier performance, improved safety or simply to give their own vehicle a unique and personal style. A significant number of journalists from the European automotive trade media registered and participated in the event which resulted in a wealth of online and print coverage on Brembo’s new products.