Ratingen, 01.07.2018

NGK SPARK PLUG EMEA region launches blog


The world's leading manufacturer of ignition parts and vehicle electronics, NGK SPARK PLUG, manages marketing and communications for the whole of EMEA from its regional headquarters in Ratingen, Germany. In order to meet the ever-changing media landscape and to reach out to a wider audience, the company launched NGK SPARK PLUG EMEA region’s new website as well as a pan-European blog with exclusive content.


  • Setting up blog concept for NGK SPARK PLUG EMEA region
  • Collating and developing topics
  • Writing appealing texts in English on a monthly basis
  • Assisting with photo selection
  • Proofreading and finalising content


In addition to ongoing communication activities for NGK SPARK PLUG, the ignition and sensor specialist’s blog has opened new opportunities for content distribution and attracted a new audience. Posts are published on a monthly basis, addressing topics from motorsports to workshops. Readers can also learn about the company’s interactive e-learning platform or its Technical Centre.