NGK SPARK PLUG, the world’s leading ignition and sensor specialist, manages marketing and communications for the whole EMEA region from its regional headquarters in Ratingen, Germany. Following on from the successful completion of the company’s very first online English-language glossary, bmb-consult was tasked with creating a German-language equivalent, designed to further ensure consistent brand language for all involved.
In collaboration with experts from the NGK SPARK PLUG EMEA region, bmb-consult created the company’s first German-language Glossary. The Glossary, which will be continually updated, is a highly useful resource; helping new and experienced employees to use a consistent brand language and to keep up to date with the company’s key facts and terms. Accessible on the company’s internal communication platform, this easy-to-reference tool serves the company’s various German-speaking employees and departments as well as external support agencies, providing accurate definitions and data about key terms and technologies specific to the company for marketing, PR and other communications activities.