In 2019, Exide Technologies, a global provider of stored electrical energy solutions for the transportation and industrial markets, took part in Autopromotec for the first time. At this international exhibition of automotive equipment and aftermarket products, the company presented its latest generation of Carbon Boost 2.0 Technology for EFB (“Enhanced Flooded Battery”) and Premium passenger car batteries.
Journalists from Germany, Austria and France invited to the Exide stand attended a technical presentation about the new technology and had an opportunity to conduct interviews with company representatives. A number of articles were published in the German and French aftermarket trade media following the exhibition. Through these activities, our client was able to reach new audiences with its products.