Pavia, 19.10.2021

European media participate at Brembo SENSIFY™ test-drive


At the ‘Circuito Tazio Nuvolari’ racetrack in front of members of the European automotive media, Brembo unveiled SENSIFY™; a pioneering intelligent braking system that integrates the most advanced software based on artificial intelligence with the company’s world-renowned brake components. Prior to the event, bmb-consult was tasked with inviting, informing and persuading high profile members of the European automotive media to participate and test drive in a sneak preview the new technology.


  • Identifying relevant European journalists
  • Contacting, inviting and confirming participation
  • Registering journalists for the event
  • Emailing press kit to journalists
  • Following up with journalists for feedback after the event
  • Monitoring press coverage of the event


The unveiling of SENSIFY™ was a tremendous success. Journalists from Ireland, Germany, Spain, France, Poland, Belgium and Switzerland participated in the event. They were particularly impressed when test-driving the new brake system technology. This resulted in the publishing of a wealth of in-depth features (both online and print) in both the European automotive and broadsheet media.