At the ‘Circuito Tazio Nuvolari’ racetrack in front of members of the European automotive media, Brembo unveiled SENSIFY™; a pioneering intelligent braking system that integrates the most advanced software based on artificial intelligence with the company’s world-renowned brake components. Prior to the event, bmb-consult was tasked with inviting, informing and persuading high profile members of the European automotive media to participate and test drive in a sneak preview the new technology.
The unveiling of SENSIFY™ was a tremendous success. Journalists from Ireland, Germany, Spain, France, Poland, Belgium and Switzerland participated in the event. They were particularly impressed when test-driving the new brake system technology. This resulted in the publishing of a wealth of in-depth features (both online and print) in both the European automotive and broadsheet media.