Milan, 09.11.2022

PR support to Brembo during EICMA 2022


At EICMA 2022, 828 exhibitors were present to showcase the motorcycle industry’s latest technologies. This included premium brake manufacturer Brembo, who revealed its latest innovations to journalists. bmb-consult’s tasks included inviting high profile members of the European motorcycle media for individual interviews and to host the journalists at the well-attended Brembo booth.


  • Identifying relevant European journalists
  • Contacting, inviting and confirming participation
  • Mailing of press kit to European motorcycle media
  • Providing on-site support at the exhibition
  • Following up with journalists for feedback after the event
  • Monitoring press coverage of the event


EICMA 2022 was an overall success, with visitor attendance reaching levels not seen since before the pandemic. This was also true for Brembo who unveiled its latest products: GREENANCE brake pads, 19 RCS Corsa Corta RR – Race Replica and GP4-MS calipers. At the event, many journalists from all over Europe turned up to conduct individual interviews with Brembo’s motorcycle business unit COO, who provided details on the company’s new innovative and sustainable products. This resulted in the publishing of a wealth of coverage in the motorcycle media.