The Italian manufacturer of premium automotive brake systems, Brembo, is headquartered at Kilometro Rosso Innovation District near Milan. In this creative environment the company develops its innovative brake discs, pads and calipers. Twice a year, journalists have a unique chance to look behind the scenes, meet the team of engineers, and learn about future products.
The media visit consisted of two days, during which two groups of journalists from automotive and motorcycle magazines had the chance to see the whole production site. Special presentations showcased recent brake solutions and prototypes of selected new technologies. After the visit our client was delighted with the many extensive, in-depth articles published.