Geneva, 05.-17.03.2019

Brembo hosts WCOTY finalists in Geneva

Task:

At the 89th Geneva International Motor Show, the world leader and innovator of automotive brake technology, Brembo, presented its latest developments. The company showed a collection of colourful calipers featuring extraordinary graphic designs, as well as some of its innovative concept brakes, such as dual-cast floating brake discs.

Service:

  • Arranging World Car of the Year finalist ceremony
  • Inviting European trade media
  • Managing languages for press kits
  • Distributing press releases
  • Hosting service at the stand
  • Monitoring publications online and print

Results:

The Brembo stand attracted considerable media interest from all over Europe. Centre of attention was the prestigious World Car of the Year finalist event, which was attend by Europe’s most influential journalists. As a supplier to most of the finalists’ cars, Brembo’s reputation gained strong momentum. Its product launch and caliper collection were well received, resulting in a host of articles.

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