At the 89th Geneva International Motor Show, the world leader and innovator of automotive brake technology, Brembo, presented its latest developments. The company showed a collection of colourful calipers featuring extraordinary graphic designs, as well as some of its innovative concept brakes, such as dual-cast floating brake discs.
The Brembo stand attracted considerable media interest from all over Europe. Centre of attention was the prestigious World Car of the Year finalist event, which was attend by Europe’s most influential journalists. As a supplier to most of the finalists’ cars, Brembo’s reputation gained strong momentum. Its product launch and caliper collection were well received, resulting in a host of articles.