Frankfurt, 10.09.2019

IAA 2019: Brembo inaugurates Brembo Stile and presents Dyadema™


At the 2019 Frankfurt IAA International Motor Show, Brembo unveiled “Dyadema™”, a completely new brake caliper for the highest-performing supercars. Brembo also drew attention to its emphasis on aesthetic detail, by launching “Brembo Stile”, the company's reference point which coordinates its product activities to make them even more customised. bmb-consult invited a variety of members of the European media to experience Brembo’s new philosophy and products.


  • Inviting journalists from all over Europe and arranging interviews
  • Arranging personal interviews to introduce the new product to the media
  • Translating and proofreading press releases in English and German
  • Hosting service at the stand for media
  • Monitoring publications online and print


The Brembo stand attracted the media interest of journalists from all over Europe. This resulted in extensive trade media coverage on the pioneering cooling duct technology which Brembo has incorporated into “Dyadema™”, allowing for increased airflow around the brake pads. This innovation was stunning, enabling our client to reach new audiences beyond car trade magazines.