Milan, 5-10.11.2019

2019 EICMA Show: Brembo unveils latest motorcycle developments


At the 2019 EICMA Show, Brembo unveiled several new braking products for the two-wheel market. The world leader and innovator of automotive brake technology chose the exclusive exhibition, which takes place every year close to its headquarters in Milan, to exhibit its latest OE and HPK products: including the new Brembo GP4-rr caliper and the 16 RCS Corsa Corta clutch master cylinder. bmb-consult regularly provides its PR and media expertise to Brembo. 


  • Inviting European trade media for interviews
  • Proofreading press releases
  • Media hosting service at the stand
  • Monitoring publications online and print


The Brembo stand attracted major media interest. Journalists from countries such as Austria, UK, Czechia, Portugal, Greece and Germany attended the Brembo stand. The company’s passion for motorsport was highlighted by the presence of Ducati MotoGP racers and Brembo special guests, Andrea Dovizioso and Danilo Carlo Petrucci. bmb-consult’s constant presence on stage ensured strong media attention. Great interest was shown in Brembo’s new technologies, which resulted in a great number of visitors to the stand and coverage in an impressive number of publications in various languages.