Mission & Strategy


Our Mission – we communicate with you and for you

Our aim is to use our experience and contacts to gain the attention which your business and products deserve.

Our expertise lies in our ability to create impelling content and to communicate your messages effectively in country and market specific terms.

Our strength is in communicating in the local language, hitting precisely the right note with your target audiences.

In our role as consultants and mediators, we will always work as a partner with integrity. We are the first point of contact for journalists, ensuring a fast and efficient service to meet their needs on your behalf.

Our Strategy – we aim to create attention

Our overall goal is to build strong awareness of your brand through international press and other media communications. We start by getting to know you, your products and your specific challenges in great detail through active, open dialogue.

Using this understanding, we develop a carefully tailored international automotive Public Relations strategy with clearly defined media mix, objectives and budgets – always ensuring close alignment of this strategy with your business objectives.

Once this is agreed, we implement that strategy by crafting clear messages, often from complex technical information, and identifying the right target groups. We then adapt those messages to individual national and regional markets and segments. We track their impact and evaluate the results. We are accountable for the success of the strategy at every step of the way.

news from the press centre

July 4 2019

Brembo receives the Mercurio 2019 Award

This prestigious recognition was awarded for the development of Italian excellencies in Germany and ...

June 7 2019

UFI Filters Group inaugurates its 6th industrial site in China

The Group opens its 17 th industrial site in the world - the ...